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Link to your collections, sales and even external links
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Add description, images, menus and links to your mega menu
A column with no settings can be used as a spacer
Link to your collections, sales and even external links
Add up to five columns
Add description, images, menus and links to your mega menu
A column with no settings can be used as a spacer
Link to your collections, sales and even external links
Add up to five columns
Add description, images, menus and links to your mega menu
A column with no settings can be used as a spacer
Link to your collections, sales and even external links
Add up to five columns
Add description, images, menus and links to your mega menu
A column with no settings can be used as a spacer
Link to your collections, sales and even external links
Add up to five columns
Add description, images, menus and links to your mega menu
A column with no settings can be used as a spacer
Link to your collections, sales and even external links
Add up to five columns
Add description, images, menus and links to your mega menu
A column with no settings can be used as a spacer
Link to your collections, sales and even external links
Add up to five columns
November 15, 2025 2 min read
Walk through any pet store aisle and you’ll see the same thing over and over again:
Blueberries. Sweet potatoes. Cranberries. Kale. Pumpkin. Turmeric.
Pet-food companies LOVE promoting plant-based antioxidants because it makes their bags look healthy and “functional.”
But there’s a problem:
Dogs aren’t built to use plant antioxidants.
They’re carnivores — their antioxidant system comes from animals, not plants.
Here’s a simple side-by-side breakdown that customers instantly understand.
Why companies add them: cheap powder, easy to market as a “superfood.”
Problem: dogs barely absorb blueberry polyphenols.
What dogs should eat instead:
Heart, sardines, egg yolks
Packed with taurine, CoQ10, vitamin E, selenium
Real, bioavailable antioxidants
Why companies add them: urinary health marketing buzzword.
Problem: used in tiny amounts, mostly sugar + fiber.
What dogs should eat instead:
Kidneys, liver, poultry with skin
Selenium, vitamin A, vitamin E
Supports urinary + immune + cellular health
Why companies add them: looks healthy on a label.
Problem: high in oxalates; poor antioxidant absorption in dogs.
What dogs should eat instead:
Red meat, organs, eggs
Zinc, iron, glutathione, B vitamins
These actually absorb and support detox pathways
Why companies add them: cheap fillers marketed as beta-carotene sources.
Problem: dogs cannot convert beta-carotene to vitamin A efficiently.
What dogs should eat instead:
Liver
Preformed vitamin A (retinol) dogs can use immediately
No plant conversion required
Why companies add it: inexpensive gut-health marketing.
Problem: fiber-heavy, minimal usable antioxidants for dogs.
What dogs should eat instead:
Poultry with bone + skin
Natural collagen, gelatin, minerals
Supports healthy stool formation organically
Why companies add it: trendy human supplement ingredient.
Problem: almost zero absorption in dogs unless properly formulated (kibble isn’t).
What dogs should eat instead:
Sardines, beef, goat, lamb, heart
CoQ10, taurine, omega-3s
Real anti-inflammatory antioxidants
Why companies add it: preservative they can label as “natural antioxidant.”
Problem: it’s a shelf-life preservative — not nutrition.
What dogs should eat instead:
Fresh, real fat from poultry + eggs
Vitamin E, glutathione, bioavailable antioxidants
No preservatives needed when food is actually fresh
Why companies add it: trendy “polyphenol” marketing.
Problem: hard on the gut, low absorption in carnivores.
What dogs should eat instead:
Organ meats + muscle meat
True antioxidants: carnosine, anserine, glutathione
Naturally anti-inflammatory, species-appropriate
Pet-food companies use plant-based antioxidants because they’re:
cheap
shelf-stable
great for marketing
easy to sprinkle into kibble
But dogs don’t actually use these antioxidants well — most are destroyed in cooking, poorly absorbed, or locked inside plant fiber.
Dogs evolved to get their antioxidants from animals, not plants.
Real whole-prey nutrients found in:
Vitamin E • Taurine • Anserine
Carnosine • Glutathione • Zinc • Iron
CoQ10 • Taurine • L-carnitine
Vitamin A • Selenium • B vitamins • Glutathione
EPA/DHA • Selenium • Taurine
Vitamin E • Retinol • Choline • Selenium
These are fully bioavailable, species-appropriate antioxidants — exactly what dogs were designed to thrive on.
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